Automotive luxury traditionally meant luxurious, genuine leather seats and enough original wood to devastate a forest. That all changes in the upcoming Volvo EX90, featuring recycled plastic fittings.
Volvo EX90. All-electric flagship SUV
Volvo is going electric with the new Volvo EX90. Volvo designers achieved the vision of creating the interior of the new all-electric flagship and keeping it in tune with modern environmental trends and norms. Yet remained firmly rooted in the essential qualities of Scandinavian design: simplicity, well-being, and natural sources.
With old metrics such as horsepower and acceleration swept aside by charging time and range, the new Volvo EX90 presents yet another paradigm shift.
“We have chosen materials based on our values,” says Cecilia Stark, Senior Design Manager. “These choices leave behind old-fashioned automotive luxury and express our Scandinavian foundations. With the Volvo EX90, we take customer well-being as a design starting point.
Eco-friendly luxury
“Translate that into tangible elements inside the Volvo EX90 and the result is one of the most pleasant and elegant car interiors. At the same time, our interior composition reflects our sustainability ambitions, such as being a fully circular and climate-neutral company by 2040.
The Volvo EX90 consists of almost 50 kilogrammes of recycled plastics and bio-based materials. That’s the highest amount of non-primary fossil-based materials in our line-up and sets a new bar for the future.”
The Volvo EX90 boasts a progressive interior design the company calls Nordico. It comes from textiles made from recycled material such as PET bottles and bio-attributed material from responsibly managed forests in Sweden and Finland.
The Volvo EX90 also offers the option of a wool blend seat finishing, a fabric certified according to strict sustainability standards on animal welfare and environmental and social issues.
Volvo Nordico material
“The interior design and composition of the Volvo EX90 continue decades of iteration and innovation,” says Stark. “We see interior composition as a learning process that will continue over time based on customer feedback, in-house innovation and new responsible sourcing opportunities.”
