If wine, whisky, beer, food and just about anything have ‘tasters’, why not for cars?
The Jaguar Land Rover Experience in Johannesburg has answered this with Taster Drives added to its portfolio to provide customers and newcomers to the British brands a more comprehensive experience than is possible from a dealership.
Each Taster Drive includes an introduction to the Jaguar Land Rover Experience facility, a short vehicle safety briefing and the drive experience – all totalling around 90 minutes.
Taster Drives start at R1 520 a person or R2 200 for V8 models and the all-electric Jaguar I-PACE. Driving guests are required to present valid South African driving license cards and must be at least 23 years of age.
This new offering does not replace the selection of half-day, full-day or bespoke luxury travel driving experiences - available in a wide range of current Jaguars and Land Rovers, including the supercharged F-PACE SVR, all-electric I-PACE, New Defender and New Range Rover among others.
The Lonehill facility is situated among 14 hectares of forest shrubland in the heart of Johannesburg’s northern suburbs - and claims to be the first experience centre in the Southern Hemisphere and the largest in the world.
The property is home to the Kingsley Holgate Expedition Trail – 3 km of off-road tracks named as a homage to the long-time friend and global ambassador of the Land Rover brand. There’s also a Land Rover Adventure Park adjacent to the main building, with a series of tailor-made obstacles designed to put the world’s most capable off-road vehicles to the test in plain view of visitors.
A 70-metre diameter skidpan with central irrigation is on-site for low-traction handling exercises. A 185-metre-in length and 30-metre-wide Dynamic Handling Platform will allow drivers to stretch the legs of various vehicles at higher speeds.
