Chinese automaker, Chery, is becoming something of a disruptor in South Africa with the launch of MyCheryCare; a customer service that combines free service, chauffeur, maintenance, and convenience features with every new Chery purchased.
The service, part of the first two years of ownership of a new Chery, is added to the extended warranty recently announced.
“With MyCheryCares, we have identified all the small inconveniences that come with vehicle ownership and made them disappear, all without charging customers more,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.
Chery Tiggo 8 Pro
MyCheryCares aims to make a Chery customer’s ownership experience as fuss-free as possible.
MySurfacePlan product includes scratch repairs, tar removal, headlamp renewal and mag wheel repair, among them and allows a Chery owner to fix minor dents and scratches, including damage to alloy wheels and even windscreen chips and cracks, at no cost – and includes an annual free wheel alignment service and even a comprehensive Scotch Guard treatment for leather or fabric upholstery.
Additional features include odour removal (such as pet, tobacco or mouldy smells) and a special annual air-conditioning treatment that removes any possible bacteria or fungi in the air flow system.
“While many of the features may seem unnecessary on a new vehicle, it could completely transform an owner’s experience after one or two years behind the wheel of their Chery or help them spruce their Chery up when they decide to trade it on a new model or sell it,” says Liu.
Also included in the sale of every new Chery are MyTaxi, MyDriveHome and MyCourteseyCar.
This covers a free taxi service and a free rental vehicle when an owner’s Chery is in for lengthy repairs or service.
Chery has included a free take-me-home service under MyDriveHome. This service is ideal for those occasions when an owner returns from a restaurant or work event and is concerned that they might have exceeded the legal alcohol consumption limit.
Chery Tiggo 4 Pro
With MyDriveHome, Chery’s call centre will dispatch two drivers, with one driving the owner’s vehicle home.
“To offer this comprehensive range of services, we have partnered with industry-leading service providers and trained a dedicated group of call centre staff. The staff members are on hand 24/7, and customers can book any of the MyCheryCares services by making a simple call or choosing the applicable option on the Chery App,” says Liu.
Services such as free wheel alignment, odour care and leather treatment are conditionally available for free once every 12 months, while others are conditional on the state of the repair required.
Customers who already own a Chery can add the MyCheryCares package at a discount of 15% to the market-related cost.
