Mitsubishi Motors South Africa aims to build the brand through the year with additional dealers to support sales of several new models – including the new Outlander unveiled ahead of its mid-2023 launch recently.
In 2022 the brand saw updates to the ASX, Pajero Sport Aspire, Xpander, and Triton Heritage Edition, as well as the rollout of single-cab Triton models.
Globally, Mitsubishi’s current midterm plan focuses on steadily implementing structural reforms, enhancing growth and profitability.
“Mitsubishi understands the dealer network is the heartbeat of the business and will be increasing the dealer network. A salesforce retention program is in development to attract and retain quality salespeople,” says Jeffrey Allison, General Manager: Of marketing at Mitsubishi Motors South Africa (MMSA).
The company has improved its contribution to dealer income and aims to offer consistent stock supply in recognition of the significance of the Mitsubishi dealer network.
During 2022 Mitsubishi Motors South Africa retailed 4 315 new models, with the Pajero Sport, Triton and Xpander responsible for the bulk of those sales.
The belief is that several trends will impact the new car market this year. Improvements in production output and lower logistics costs will most likely lead to an oversupply of vehicles in the SA market. Rising fuel prices, increased raw material costs and current dollar strength will lead to increased vehicle prices. And the rising cost of living will impact business-business buying power.
Despite the challenges, Mitsubishi Motors South Africa remains optimistic and sees potential for growth in competitive segments. The company plans to continue to offer customers the latest products while sticking to its core values.
