Haval SA Unveils Customer-Centric connectiveCARE

  Colin Windell

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Haval H6 HEV

Haval Motors SA is investing in a new, large-scale parts operation and making moves to improve its customer service through connectiveCARE.

Haval Motors SA (a wholly owned subsidiary of GWM-Great Wall Motors) celebrated 15 years in South Africa this year. The brand added its first Hybrid Electric Vehicle (the Haval H6 HEV) and H6 GT to its growing product portfolio to commemorate the milestone.

According to Yusuf Patel, Head of Aftersales at Haval Motors SA, the business, and customer base grew by 106% in 2021, with the plan being to finish 2022 strong by gaining market share and adding significant year-on-year growth.

Haval H6 HEV

Haval outgrew its current parts warehouse and distribution centre operations by four times this year and is engrossed in completing new, expanded facilities. The new facilities will hold higher optimised parts inventory to support customers, dealers, and growing vehicle parc.

Patel further stated: "connectiveCARE is our new aftersales brand, which forms our customer ownership experience framework to bolster service, and brand and differentiate our aftersales commitment, value propositions and ownership peace of mind."

The connectiveCARE concept is customer-centric and aims to offer perpetual aftersales support.

Conrad Groenewald, recently appointed as COO at Haval Motors SA, added: “connectiveCARE and investing in new, large-scale parts operations will be a significant commitment to our customers, business, and dealer success, including a sustainable future in South Africa.

GWM-Great Wall Motors double cab

Haval Motors SA's 2023 plans will reshape the future of aftersales support and endorse the new models and brands the company intends to launch.

GWM and Haval have strong roots in South African buyers' hearts. The new initiatives seek to enforce continuous improvement to ensure South Africa receives the most innovative, technologically advanced, and affordable vehicles with superior aftersales in connectiveCARE.


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