Continental Tyres Launches New SportContact 7

  Colin Windell

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Continental Tyres Launches New SportContact 7

The fact four patches of rubber no bigger than the palm of a man’s hand is all that keeps your car from flying off the road is – all too often – overlooked in the excitement of driving a high-powered car with vigour on a suitably winding road.

Continental Tyres has now launched the SportContact 7 performance tyre specifically designed for safe handling on both wet and dry roads, Continental’s SportContact 7 features three new technical tyre details: an adaptive tread design that adapts to dry and wet roads; a size-specific tread design offering and Continental’s BlackChili rubber compound, which is precisely matched to the adhesion of the asymmetrical tread for maximum grip.

“With the new-generation SportContact 7 we have a tyre designed to deliver safe and predictable handling in wet and dry conditions, while meeting the needs of performance car drivers, whether using their sporty vehicles on the road or at a track,” says Martin Buday, MD of Continental Tyre South Africa.


“The focus of our development for the SportContact 7 was on having the best sporty tyre on the market for every vehicle class. This meant improving all performance criteria to combine maximum driving pleasure with maximum safety, along with sustainability in the field of ultra high-performance tyres.” 

The new tyre has an asymmetrical tread design and, while driving on wet roads, the tyre’s footprint ends at the point of the highest water removal in the tread, to offer improved grip when braking, accelerating and cornering. 

When cornering on dry roads, the footprint shifts to the outer shoulder, which is designed to transmit the highest forces for stable handling, while ‘locking elements’ in the outer shoulder ensure further stability, only enabling limited movement of the tread for high ride stability.

“Our new SportContact 7 is the first product in the high-performance tyre segment that is tailor-made for every type of vehicle, from sporty compact cars and high-performance sedans to sports cars, supercars and highly tuned cars,” Buday explains.

“With the SportContact 7 range we have been able to adapt the stability of the sidewall, the grip under different loads, as well as the high-speed capability, handling and design of the tyre carcass to suit every vehicle class.” 

The BlackChili rubber compound, which has been precisely adapted to the very rigid, low-profiled tyre design not only provides excellent handling characteristics, but also increases mileage. 

Service life is extended by 17%, mileage on the race track increases by 10%, wet braking distances are reduced by 8% and the new SportContact 7 is 6% better in dry braking. 

The new Continental SportContact 7 is available in 47 sizes, ranging from 18-inch to 23-inch diameters.


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